Our Commitment to our People

Our people are our greatest asset

Without our family of employee owners we would not be able to pass on the 110 year old legacy of WCF to future generations of employees so that they, and our loyal and valued customers, can benefit from its continued existence. 

We all play such a valuable role in this legacy no matter how short or long our length of service before passing this role on to someone else. 

We commit to enabling our people, all who live and work in rural communities, to reach their full potential by:

Giving our employee owners secure, diverse and interesting jobs, where what they do really makes a difference to our performance and where their opinions matter

secure diverse jobs

Taking a long-term view if any of our businesses are struggling financially

long term view

Exiting employees who are not engaged with our purpose, our Guiding Principles or our culture

committed colleagues

Actively encouraging promotion from within to ensure the continued personal and professional development of our people

promotion from within

Allowing our employee owners to share financially in our continued and sustained success

shared financial success

Allowing our niche businesses to thrive independently whilst using our corporate structure to provide comfort and compliance


Ensuring all our colleagues have a voice and a forum to share their feedback on a continuous basis

welcoming feedback

Using our decentralised structure to empower our people to behave in ways that they believe will make customers and suppliers want to do business with us

empower our people

In return we expect our employee owners to:

Take ownership and accountability for the part they have to play in achieving our goals

take ownership

Always put the greater interests of WCF, our colleagues and our customers, before their own

put others first

Demonstrate behaviours that are in accordance with our Guiding Principles, and to speak up if we see others not playing their part

behave well

Recognise the unique opportunity awarded to them to make a meaningful difference to our performance

seize the opportunity

Share best practice and ideas with each other so that WCF can be the very best for its employees and its customers

communicate well

Use their Employee Voice by participating in employee surveys (“Hive”) giving continuous feedback to help us improve both our workplace and the service we give to our customers

use your voice

Strive to be better in all that they do, actively partaking in personal and professional development

strive to be better

Celebrate and champion our success

celebrate our success

We hope that through our combined actions we can create a workplace where every employee is engaged and have a happy and inspired workforce who are motivated to always put the customer first.

This will create superior levels of customer satisfaction and loyalty and help us to grow the business. Improving business performance will help us continue to reward you for your success, grow the value of our shares, increase our Employee Ownership Dividend award and bring more employee owners on board to help us grow.