Bella di Notte Joins the WCF Ltd Family

Our Employees

We are delighted to announce a new addition to the WCF family with the acquisition of home shopping business Bella di Notte Ltd.

Based in Malton, North Yorkshire, Bella di Notte was founded 25 years ago by Susan Johnson and sells ladies clothing to the mature ladies’ market, with special expertise in bras, vests and trousers.  The acquisition was the result of a developing relationship between WCF and Susan as part of her succession planning and ambitions for the business and we are thrilled that she has entrusted her business to WCF to continue and build on her legacy.
Bella di Notte


Bella has a continued focus on product excellence and own brand development, and pride themselves on delivering an exceptional, platinum-awarded customer experience.  It is this shared vision and purpose that makes them a fantastic fit for the WCF team.   Both companies share a great ethos of investing and supporting their teams to drive innovation and productivity, and we’re working closely with the Bella di Notte team to ensure a smooth transition.


With a team of around 40 operating from their site in Malton, we are excited to welcome our new colleagues to the WCF family and look forward to working with them in the coming year to continue the growth of their business as well as their personal aspirations.

Bella di Notte Team

To find out more about the business, visit the Bella di Notte website here

More information about our acquisition can be found here: