|Debbie Brimicombe - General Manager, Home Shopping
Developed Retail Management career across a number of well-known brands on the high street, culminating in Area management and Retail Operations. Joined WCF in 2003 with the acquisition of James Meade and became responsible for Buying and Merchandise for the brand. Progressed to General Manager Merchandise all brands with a re-location to Cumbria and recently undertook the additional responsibility for the operations at Brampton.
|Tracey Cannon - General Manager, Marketing, Home Shopping
Having studied Marketing at Northumbria University whilst working at Enesco European Giftware group in variety of roles. Joined WCF in 2004 as Marketing Manager for Home Shopping. Specialist in data and trend analysis, direct marketing, internet and catalogue production.
|Heather Hughes - General Manager, WCF Horticulture
Heather has been General Manager of the WCF Horticulture business since June 2014. A graduate with a BA (Hons) in Business Studies from Abertay University and a Post Graduate Diploma in Marketing, she started with the company as a Graduate Trainee. With nearly 22 years service she has gained experience across all parts of the business which has stood her well since taking on the role.
|Charles Hebdon - General Manager, WCF Fuels North East
Following many years working as a Marine Surveyor (specialising in petroleum products) in and around the UK, Charles started with WCF Eastern in 1990 covering Lincolnshire and the East Riding of Yorkshire before moving to WCF North East in 1992 to further develop the North East business.
|Gemma Hogg - General Manager, WCF Fuels North West
Gemma has recently joined the business as General Manager at Fuels North West. She has been in the industry for a decade. Gemma has studied Business & Management from a young age and has experience in general management, business operations, sales and strategies.
She can think creatively and be interested in what motivates people. She can identify target markets and develop strategies to communicate with them.
In her spare time, she likes to travel to new places and spend time with family and friends.
|Lynn Casson - General Manager, WCF Chandlers
Lynn has 25 years of experience working in the fuels industry, starting at WCF Fuels North West in 1994 as a Sales Administrator, later becoming Commercial Manager and then General Manager in 2013.
She recently made the move to Lincolnshire to take over as General Manager at WCF Chandlers where she is responsible for the day to day running of the business which has 8 depots, employs 64 members of staff and operates 32 tankers.
She loves spending time with her family and 4 border collies and spends most weekends competing at dog agility.
|Steve Hindmarch- General Manager, Allan Stobart Lubricants & Fuels
Steve was promoted to General Manager in July 2020 having joined ASLF in October 2015 as Transport and Sales Manager. Prior to joining WCF, Steve spent 27 years working for Volvo Truck and Bus in Carlisle, acting as dealer manager from 2010. Steve is married to Jo and enjoys spending time on the golf course with his son Craig and walking in the Lakes with his daughter Beth. Steve is also a long-suffering Newcastle United supporter.
|Kevin Sharp-Dixon - General Manager (Commercial), WCF Pet & Equestrian
Started working for WCF on the 11th October 2004 as Retail Operations Manager based in Wigton. Three years later he became Product and Marketing Manager. He has been integral to the current evolution to our Pet & Equestrian store concept. More recently taking on the role of General Manager – Commercial.
Outside of work he is involved in the world of dogs, showing, breeding and judging at open and championship show level here and abroad.
Head Office Team
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