Through our branded Home Shopping businesses (Country Collection, James Meade, The Classic Boutique and The Home & Gift Shop) we offer our many customers an extensive range of products, principally clothing, knitwear, nightwear, accessories, footwear and homewares. Our target niche market is age 70-plus.
We also operate 2 smaller niche brands, namely Waggers, which sells dog beds, covers, dry bags and accessories, and The Thimble Guild which provides collectible and commemorative thimbles to enthusiasts.
The majority of our sales are mail order catalogue driven although we operate mobile friendly ecommerce sites to allow those customers who wish to place their orders on line to do so. We also undertake extensive advertising to drive both revenues and brand awareness.
Our Home Shopping business was established in 1989 by our Director of Home Shopping Ian Stewart and is ran from our Head Office located in the picturesque town of Brampton, Cumbria. Here we design and source our own range products to ensure that they are excellent quality, look good and fit perfectly. Our friendly customer service team spend the day taking orders and dealing with queries and we utilise our efficient warehouse and returns function to deal with the thousands of parcels that pass in and out of our doors. Our in-house marketing team are responsible for the design of our catalogues and advertising, management of our websites and analysis of our immense data pool to ensure that our customers receive products and offers that they value.