Through our branded Home Shopping businesses (Country Collection, James Meade and The Classic Boutique) we offer our many customers an extensive range of products, principally clothing, knitwear, nightwear, accessories, footwear and homewares. Our target niche market is age 70-plus.
The majority of our sales are mail order catalogue driven although we operate mobile friendly ecommerce sites to allow those customers who wish to place their orders on line to do so. We also undertake extensive advertising to drive both revenues and brand awareness.
Our Home Shopping business was established in 1989 and is ran from our Head Office located in the picturesque town of Brampton, Cumbria. Here we design and source our own range products to ensure that they are excellent quality, look good and fit perfectly. Our friendly customer service team spend the day taking orders and dealing with queries and we utilise our efficient warehouse and returns function to deal with the thousands of parcels that pass in and out of our doors. Our in-house marketing team are responsible for the design of our catalogues and advertising, management of our websites and analysis of our immense data pool to ensure that our customers receive products and offers that they value.
Our Home Shopping Brands
General Manager, Marketing
Having studied Marketing at Northumbria University whilst working at Enesco European Giftware group in a variety of roles, Tracey joined WCF in 2004 as Marketing Manager for Home Shopping. Tracey has since progressed to General Manager and specialises in data and trend analysis, direct marketing, internet and catalogue production.
General Manager Merchandise/Operations
Developed Retail Management career across a number of well-known brands on the high street, culminating in Area management and Retail Operations. Joined WCF in 2003 with the acquisition of James Meade and became responsible for Buying and Merchandise for the brand. Progressed to General Manager Merchandise all brands with a re-location to Cumbria and recently undertook the additional responsibility for the operations at Brampton.
Donna has worked for WCF for 14 years. She began in customer services as a very shy 16 year old taking orders and dealing with customer queries. She then took the role of Customer Care Manager and enjoyed every minute. Donna took on responsibility for operations in late 2015 and now looks after warehouse and returns alongside her existing customer responsibilities.
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0330 024 1940
Women: 0330 024 1942 OR Men: 0330 024 1943
The Classic Boutique
0330 024 1945