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Meet Our Brands

Country Collection
James MeadeBella Di Notte Logo
Classic Boutique

WCF started our home shopping mail order business in 1989 and now operate a portfolio of 4 clothing brands for the mature market – Country Collection, James Meade, The Classic Boutique and Bella di Notte, which we acquired from the founder in December 2023. We aim to be the UK’s most trusted retailer by mail order of high-quality, long-lasting, stylish and timeless classics and co-ordinates to the over 65’s. We believe that everyone should have the opportunity to look their best no matter what their age or gender.

All our own brand garments and our catalogues are designed in the UK by our in-house teams and manufactured for WCF by a number of small businesses both in the UK and overseas. All our suppliers operate to an ethical code of conduct. We seek to reduce the miles travelled for our garments wherever possible and use natural sustainable fibres in our clothes. Whilst an increasing proportion of our home shopping sales orders are now received on-line, we offer dedicated UK based customer service telephone contacts for those customers who prefer to chat to us before placing their order. Helping to find the right fit and choose the best garment for their needs is imperative to us. Our customer service representatives are trained to offer advice on colour, styling and fit. All products are despatched direct from our warehouses in the rural towns of Brampton in Cumbria and Malton in North Yorkshire by our in-house pick and pack teams. 

We have many loyal customer recruitment and retention strategies both on and off line and have our own dedicated marketing and data analysis teams to ensure that we are placing the right products in front of the right customers in the right places at the right time. We operate free returns to ensure that our customers can order from us in confidence knowing that if the product is not right for them they can return it to us for a full refund free of charge. The majority of products are despatched through Royal Mail.