Our People

Executive Directors


Jo Ritzema
Jo Ritzema - Managing Director

Jo Ritzema became our Managing Director in June 2013, having previously served on the board since 2007 as Finance Director and before that as Group Financial Controller.

Jo studied Accounting and French at Lancaster University and qualified as a Chartered Accountant in 1996. Before joining WCF she worked in Finance in industry, latterly with Eddie Stobart in Carlisle.

Jo recently qualified as a Chartered Director.

Married to Gary, Jo has an 18 year old camper van and spends most weekends out on the road.

Non-Executive Directors


Donald Biggar, OBE
Donald Biggar OBE

Specializing in breeding pedigree Beef Shorthorn and Aberdeen Angus cattle. Formerly chairman of Quality Meat Scotland and vice-chairman of SAC. Married with three children interests include rugby, ski-ing and country sports.
Martin Ward
Martin Ward

Martin has been a member of the board since October 2007.

Martin’s day job is as an audit and corporate finance partner at Dodd & Co, Chartered Accountants, where he specialises in advising entrepreneurial companies on their growth strategies, as well as keeping them on the straight and narrow with regard to corporate financial reporting matters. Martin previously worked in Edinburgh and London with Price Waterhouse.
David Routledge
David Routledge

Dave is a highly experienced executive and non-executive director, with extensive knowledge of strategic organisational development and operations leadership, in the petrochemical, pharmaceutical manufacturing and support services sectors. Internationally experienced, he has served on the main board of listed and private businesses in the UK, USA, Canada and India.

General Managers

Debbie Brimicombe Debbie Brimicombe - General Manager, Home Shopping

Developed Retail Management career across a number of well-known brands on the high street, culminating in Area management and Retail Operations. Joined WCF in 2003 with the acquisition of James Meade and became responsible for Buying and Merchandise for the brand. Progressed to General Manager Merchandise all brands with a re-location to Cumbria and recently undertook the additional responsibility for the operations at Brampton.
Tracey Cannon
Tracey Cannon - General Manager, Marketing, Home Shopping

Having studied Marketing at Northumbria University whilst working at Enesco European Giftware group in variety of roles. Joined WCF in 2004 as Marketing Manager for Home Shopping. Specialist in data and trend analysis, direct marketing, internet and catalogue production.
Heather Hughes
Heather Hughes - General Manager, WCF Horticulture

Heather has been General Manager of the WCF Horticulture business since June 2014. A graduate with a BA (Hons) in Business Studies from Abertay University and a Post Graduate Diploma in Marketing, she started with the company as a Graduate Trainee. With nearly 22 years service she has gained experience across all parts of the business which has stood her well since taking on the role.
David Lowe
David Lowe - General Manager, WCF Distribution

After a very brief spell in the prepared foods sector David has spent his entire career with WCF spending time in sales and operations before taking sole control of our Distribution business.He has extensive experience in the chilled sector especially with importers,pre-packers and the Lancashire farming community.
Steve Hebdon
Steve Hebdon - General Manager, WCF Chandlers

Steve started working for WCF as General Manager back in 1987. Following an amalgamation with Viking Fuels, an existing WCF fuels distribution business based at Pocklington near York, Steve has additionally overseen the acquisition and successful integration of Mariner Oil, Sabre Energy and 3years ago Chandlers Oil. Steve is responsible for all aspects of the day to day running and profitability of the business which employs over 70 people in Sales, Transport and Administration.

Steve enjoys snow skiing in the winter and competes nationally in water skiing tournaments as well as Triathlon events during the warmer months.
Charles Hebdon
Charles Hebdon - General Manager, WCF Fuels North East

Following many years working as a Marine Surveyor (specialising in petroleum products) in and around the UK, Charles started with WCF Eastern in 1990 covering Lincolnshire and the East Riding of Yorkshire before moving to WCF North East in 1992 to further develop the North East business.
Lynn Casson
Lynn Casson - General Manager, WCF Fuels North West

Lynn has worked in the fuel industry for over twenty years, starting with WCF Fuels in 1994 as a Sales Administrator, later becoming Commercial Manager and then General Manager in 2013. Lynn is responsible for the day to day running of the business which employs 20 members of staff and operates 11 vehicles. She lives locally with her husband and daughter and enjoys competing at dog agility in her spare time with her three border collies.
Eddie Johnson
Eddie Johnson - General Manager, Hat Trick Media

Eddie graduated from De Montfort University in 2001 with a degree in Graphic Design and Illustration - basically a degree in colouring in. He co-founded Kimeera in 2005 which eventually became part of Chandlers Oil in 2010 as Hat Trick Media. Now responsible for the day to day running of the design agency, new business development and the graphic design output, Eddie is married to a beautiful wife and has two amazing kids. He still has no idea how.
Allan Stobart
Nicola Wolstencroft - General Manager, Allan Stobart Lubricants & Fuels

Nicola studied Mathematics at Hull University and trained as a Chartered Accountant with Ernst & Young before joining Allan Stobart Lubricants & Fuels in 1999. In 2017, Nicola took over as General Manager from her father, Allan Stobart. She is married to Ken and they have two daughters, Sarah and Emma. In her spare time, Nicola is a youth leader and musician at her local church.
Kevin Smith-Dixon
Kevin Sharp-Dixon - General Manager (Commercial), WCF Pet & Equestrian

Started working for WCF on the 11th October 2004 as Retail Operations Manager based in Wigton. Three years later he became Product and Marketing Manager. He has been integral to the current evolution to our Pet & Equestrian store concept. More recently taking on the role of General Manager – Commercial.

Outside of work he is involved in the world of dogs, showing, breeding and judging at open and championship show level here and abroad.
Alan Smith
Alan Smith - General Manager (Facilities and Finance), WCF Pet & Equestrian

Alan started working for WCF back in 1986 as an assistant accountant for the NW Regional Supplies Division, based at Rosehill, Carlisle. Over the years he has worked in several of the WCF locations undertaking a variety of roles, but is currently based in Wigton with our Pet & Equestrian business.

Outside of work he is married with 3 children and 3 grandchildren. His weekends are taken up by his passion for Rugby Union and he is heavily involved with Wigton RUFC.



Head Office Team


Mike Parker
Mike Parker, Health & Safety Manager

Mike joined in 1976 to work as Wages & Accounts Clerk for WB Anderson Fruit Merchants Ltd who had been acquired by WCF that year. His current role focuses on compliance in the areas of employment law and health & safety, but Mike firmly believes the job is not just about compliance, but encouraging a positive work environment where all managers and staff genuinely wanting to do their best for the company and want to do it safely by demonstrating a genuine commitment through their attitude and actions.
Joanne Grieve
Joanne Grieve, Payroll Manager

Joanne joined WCF in February 2004, working 3 days per week as a Payroll Assistant. Previously she worked in payroll at Metal Box and at Centre Parcs. Over the years she has also helped out in the Home Shopping finance team before becoming Payroll Manager in July 2013. She also looks after the HR administration. Joanne is married with 2 boys who keep her busy when she is not in work.

Pamela Murray
Pamela Murray, Financial Controller and Company Secretary

Pam joined the team at Brampton in May 2015 with 27 years of experience at Enesco, the UK’s largest manufacturer and distributor of giftware and collectables and where she qualified as a Chartered Management Accountant in 2001. Her new role as Group Financial Controller sets her new challenges with the freedom of getting involved in all of WCF’s business sectors.
Jane Gallagher
Jane Gallagher, Share Registrar and PA to the Directors

Jane joined WCF Ltd in 1987 just prior to when the company became privatised, where she worked for the retail part of the business. After 12 years she made a move to Head Office to work for the Managing Director and latterly adding Share Registrar duties to her role.
David Thompson
David Thompson, IT Manager

Our resident IT Manager who has officially been a WCF employee for nearly 16 years, however started his career with Border Colour in the early 90’s which was acquired by WCF in 2001. No matter what the IT issue is, David will never give up until he has found a solution. David and his wife Jackie have two girls Katie and Anna who say "although he comes across sensible and dapper the truth is daddy is just a big kid”. He is fond of the outdoors and loves to go walking with the family and their Springer Spaniel Maggie.
Daniel Sowerby
Daniel Sowerby, Estates and Facilities Manager

Daniel Joined WCF November 2016 as our Estates and Facilities Manager, Highly experienced Construction practitioner & Project/Programme Manager within the construction sectors, with over with 20+ year experience.

Daniel starting as a joiner/carpenter with a local construction company before he had a professional career change to Local authority within Building Control, where he obtaining a BSc Hons in Building Surveying at Northumbria University, he then became a Chartered Building Engineer.

Subsequently he worked at Sellafield and Iggesund Paperboard as the head of Estates and Facilities Management Department whilst also obtaining a full membership of British Institute of Facilities Management (CBIFM).

Any spare time is spent with his family.

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